What is marketing automation?

Marketing automation allows repetitive tasks to be carried out automatically, without the need for staff input. When used properly, it can streamline in-house marketing processes and considerably reduce your costs.

However, marketing automation isn’t just about minimising costs and streamlining campaign activities.

In fact, marketing automation platforms can perform complex tasks in a fraction of the time it would take otherwise. In addition, when you use marketing and email automation, you can increase the effectiveness of your campaigns and boost your results. 

With email automation, for example, you can send a welcome email to a new user when they sign up to your website. Of course, the latest email marketing automaton doesn’t simply allow for a generic email to be sent to new users. 

When you use email marketing automation, you can segment users based on their demographics, preferred channels, past engagement and various other factors.

With endless opportunities to personalise communication, diversify your campaigns with omni-channel delivery and enhance the quality of your engagement, JumpDT can transform your campaigns. 

How do marketing automation platforms work?

With marketing automation, you can set up automated tasks minutes, days, weeks or even months in advance.

Similarly, you can segment your customer list into as many categories as you like and personalise the content that your users receive.

To get the best results, you’ll want to ensure that your content, scheduled tasks and data is stored in one place.

Furthermore, you’ll need software that’s capable of monitoring, tracking, analysing and reporting your marketing activity. 

Marketing automation platforms do just that. They provide a one-stop-shop for all of your marketing activity.

Making it easy to schedule tasks, launch campaigns, monitor engagement and analyse data, a marketing automation platform can be fully integrated with a customer relationship management (CRM) system to provide a comprehensive database of every customer’s journey.

Book a free marketing automation consultation now!

At JumpDT, we have extensive experience with a variety of marketing automation platforms and tools.

As HubSpot specialists and Certified partners of Active Campaign and Infusionsoft, we’ve successfully implemented marketing automation in over 100 B2C and B2B businesses.

With the potential to substantially reduce your outgoings and dramatically increase your ROI, marketing automation is essential for all businesses.

Whether you want to launch a new campaign, track existing marketing activity or simply cultivate a user-friendly customer database, our marketing automation services will help you achieve your objectives.

To find out more, contact JumpDt on 01920 319118 and book a free marketing automation consultation today!