Which Social Media Platform Should I Use For My Business?

Social media refers to websites and applications that are designed to allow people to share content quickly, effectively and in real-time.

Effective use of social media for your business can result in a lot of benefits: increased brand awareness, more traffic, improved search engine rankings, higher conversion rates, better customer satisfaction, improved brand loyalty, cost-effective marketing and the ability to gain marketplace insights.

However, one of the biggest mistakes businesses make is to open accounts on all relevant platforms for their business and then never use their social to engage with current customers or potential leads.

The reality is, if your business is not going to actively use social media to engage with customers or potential leads and provide them with great content daily, it is better to not have any social accounts.

You will end up giving your brand a bad reputation before you have even started. Don’t let this be your business!

Make sure you are using the right social platform for your business and utilise it to its full potential, let me give you a little insight.


Facebook is currently (at the time in writing this article) is the largest user base social media platform. Users can post daily status updates, comments, photos, links to articles, live stream video and chat with ‘Facebook friends’ in a live messenger.

Facebook allows you to tell your brand’s story to 2.2 billion [https://zephoria.com], monthly active users.

There are a variety of benefits of using Facebook within your business, for example, it is a low-cost marketing strategy, it allows businesses to share information with current customers as well as targeting potential prospects.

It allows businesses to provide effective customer support using effective communication and increase brand awareness.


Instagram is a photo and video sharing mobile social platform. Users can post daily photos and or videos, like and comment on posts, live stream video, and direct message friends in a live messenger.

Instagram allows businesses to increase engagement with current customers as well as potential prospects, increase traffic to your business website, free advertising to your target audience and build trust as well as business/brand personality.


Twitter is an online news and social networking site, where people communicate in short messages called tweets. You are able to share thoughts using no more than 140 characters.

Twitter will help drive traffic to your webpage, boost your SEO, allowing you to reach a bigger audience, distribute content, network with others and help you to successfully communicate your brand.


Linkedin is a social network for professionals, who are interested in networking with other individuals within the same sector or individuals on the lookout for new opportunities to grow their careers.

LinkedIn is considered one of the best platforms for lead generation, it allows businesses to improve search engine rankings and visibility.

Businesses can showcase their products and services, LinkedIn encourages you to showcase your skills and talents, as well as measure the effectiveness of posts through analytics.


Snapchat is both a messaging platform and social network available only as a mobile app.

Users can chat with their friends by sending them photos and up to 10-second videos, however they disappear once they have been viewed.

Snapchat also allows users to communicate through text conversations and video calls.

Snapchat is another way of interacting and engaging with customers or potential prospects, it allows you to attract new followers and typically a younger target audience.

The social platform allows outsiders of your business to feel included as you can share insider snaps of your business, showing that you are real people too.


Pinterest is like an online pinboard for collecting visual pieces of multimedia.

Pinterest users interact with each other through liking, commenting and re-pinning each other’s pins. Benefits of using Pinterest effectively include; increased brand awareness, new leads, increased sales and additional blog traffic.


Youtube is one of the most popular video sharing sites on the internet and absolutely anybody can upload content which results in an array of watchable content.

YouTube is successful at capturing attention, driving high volumes of traffic, increased SEO and targeting a mass audience due to the platforms worldwide accessibility.

After a snapshot overview of the current social media platforms, Let’s revisit that question

Which Social Media Platform Should I Use For My Business?

The short answer is, all of them.

Most of your customers are likely to own an account on all the social media platforms mentioned above. But, there is always one they will use the most and on a daily basis.

To find out which platform you should concentrate improving, placing the majority of your advertising budget and interacting with, will be down to understanding your ideal customer.

If you need help identifying your ideal client refer to our article ‘HOW TO CREATE MORE LEADS FOR YOUR BUSINESS‘.

Do you need help Requesting, Following, Subscribing and Connecting?

If so get in touch with us at Jump DT and we can help you utilise the right social media and using it to its full potential for your business.