Discover How To Convert More Sales
How Do I Convert More Sales?
This is the common question we hear a lot during our discovery sessions.
You may have stumbled across this article asking the same question. You may already have existing customers and enquiries coming through your the door but, your conversion rate is low.
If you have read our article on creating MORE LEADS you will beware that creating leads is what we call a “Top Of The Funnel” process.
Whatever it is that you are doing to create leads is great but it’s all about the conversion.
How To Convert More Sales
In fact, before we dig deeper into “How To Convert More Sales” take a moment to watch the video below.
In this video, you will hear the experience of one of our clients who had a low conversion rate when sending email broadcasts to their database and how we created a re-engagement campaign that converted £28,000 plus of sales in 5 days.
So if you have watched the video above you will know that a really good engagement campaign will yield great results.
If you skipped watching the video above I highly recommend you go back and watch if you are serious about resolving your conversions issues.
Lets now break down the process of achieving better conversions and highlight where many are going wrong.
I’m going to use the case study of Triangle Nursery to help you understand how we converted a database of contacts into buying customers, the full case study can be found here: Triangle Nursery Marketing Automation Case Study
Databases are great but a good database is rare, take a moment to think about your database and its management.
This is usually the first stumbling block that we come across when working with a client. As most businesses have very weak data management and usually lack a CRM system.
The database can be very much the biggest issue a business poses.
So the first area to focus on when looking to improve your conversions is starting with your existing database. There will be reasons why existing leads didn’t buy from you. We would recommend asking for feedback
What were the reasons for their decisions?
What do they want to receive from you in terms of information and based on their answer segment your data so all they receive is information relating to their interests.
There is no point sending emails about red shoes if your client is interested in black shoes! It’s one of the biggest mistakes that businesses make at all levels of marketing not just email campaigns.
If you don’t understand your ideal client then you are setting your sales conversions up to fail.
You can discover how to find your ideal client by contacting us for a copy here.
Re-engage your database
You need to sift that data and find out where the gold is. All you need to do is to create an email campaign that asks key questions that will help you establish who wants information from you and what they want to receive from you.
It’s going to be an enlightening experience for you, let’s be upfront and transparent here, you may lose data and you might not get what you’re expecting from the database your hold.
List size isn’t everything. The big benefit to the process of re-engaging your database is working on those that are interested and filtering those that are not.
This often equals to an increase in conversions. It can be near impossible to convert every lead that enters your sales funnel and therefore, performing list hygiene is important.
Wasting time on non-engaged leads can create you more damage and hurt your ability to send marketing emails and/or utilising remarketing adverts.
You then need to have in place a nurture campaign that re-establishes rapport, educates and leads your contacts to further actions. Once you establish this with existing contacts, apply it to new contacts and you will see your conversions grow.
Marketing automation is a key tool in the process of nurturing your contacts to increase your sales. Creating effective and well thought out campaigns will not only assist in better conversion rates but will also increase your productivity.
If you want to understand more about automation and productivity, take a moment to read our article on How To Achieve More Productivity
With automation software such as Infusionsoft by Keap or ActiveCampaign integrated into your marketing ecosystem, you will very quickly see more leads, more conversions, and more productivity within your business.
Are You Seeking a Conversion Generation Solution?
Jump Digital Transformation can help you enter the world of marketing automation and develop your conversion campaigns and processes.
As a certified partner of Infusionsoft by Keap and ActiveCampaign as well as a highly experienced digital marketing team, we have everything you need to accelerate your conversions.
Are you ready to transform? Then click here to make contact: Start Now