Want to make the most of your marketing but don’t have the time to do it? You might have heard of marketing automation but you’re unsure of what exactly it is and how it can benefit your business.
To put in simply, marketing automation is the use of software to automate and simplify tasks that would usually be time-consuming.
It is a great tool to nurture leads, create personalised messages, increase conversions and to better your marketing strategy.
So, what are the benefits?
Automation allows you to schedule everything ahead of time. On a survey conducted by Adestra 75% of respondents agreed that saving time was the biggest benefit of using Marketing Automation software.
Automation software is a good tool to optimise your CRM (Customer Relationship Management) and to build a better relationship with customers.
By integrating CRM and Marketing Automation you will be able to understand customer behaviour and base customer insights on the type of marketing material you send, in turn providing a better customer experience.
It’s the small touches, right? Did you know that personalised emails deliver six times higher transaction rates?
The great thing is, automation makes this easy by customising content to each customer’s needs; no matter where they are in the customer journey.
Targeting Customers with the Highest Likelihood of Buying Potential
By understanding your customers, you can identify those who are more likely to make a repeat purchase, thus boosting conversions and ROI.
Reporting and Data
Who doesn’t love reporting and measurable data? Marketing Automation helps with marketing expenditure, monitoring responses, CTR and can hold complete customer profiles. Which can ultimately improve your conversions by understanding your customer base better.
So, what’s not to love about Marketing Automation software?
It saves you time, gives you a better understanding of your customer. This allows you to have a better relationship, increases conversions and ROI.
Want to learn more? Talk to us and see how Jump Digital Transformation can help you gain more leads and sales.