Networking Essex based in Essex was formed to support businesses across the County. They offer business networking events, director activity days, and regular business expo’s. The owner used LinkedIn as their main channel to market, find leads and engage with their members. The business was growing, but slowly, and without a full online presence it reduced its credibility.
To create a brand and online presence to increase sales and achieve a more credible business offering.
We worked closely with the client to develop a brand positioning that would demonstrate the unique experience current members receive. Through consultation, we developed a recognisable brand that reflected the business offering and a credible easy to use website for prospective business people seeking network events.
The website developed created a members area that was gated for directors only events giving the key members access to premium events. Open public events are bookable on the website and an Eventbrite integration was created for this functionality plus added SEO opportunities.
Payments and email campaigns were automated to reduce time and to create better engagement with less effort for the small team.
The completed project enables the client to achieve a stronger online presence through brand alignment and website presence.
Manual payments are apart of the automation implemented which has created more time for the business to interact with new prospective business people.