Networking Essex

To create a complete online presence and digital automation

Networking Essex based in Essex was formed to support businesses across the County. They offer business networking events, director activity days, and regular business expo’s. The owner used LinkedIn as their main channel to market, find leads and engage with their members. The business was growing, but slowly, and without a full online presence it reduced its credibility.

Challenge:

To create a brand and online presence to increase sales and achieve a more credible business offering.

Solution:

We worked closely with the client to develop a brand positioning that would demonstrate the unique experience current members receive. Through consultation, we developed a recognisable brand that reflected the business offering and a credible easy to use website for prospective business people seeking network events.

The website developed created a members area that was gated for directors only events giving the key members access to premium events. Open public events are bookable on the website and an Eventbrite integration was created for this functionality plus added SEO opportunities.

Payments and email campaigns were automated to reduce time and to create better engagement with less effort for the small team.

Infusionsoft by Keap was the chosen CRM and used for regular email campaigns promoting future event and updates about the business.

Stripe was integrated with WooCommerce in the backend of the website to enable membership purchases and premium event payments.

The completed project enables the client to achieve a stronger online presence through brand alignment and website presence.

Manual payments are apart of the automation implemented which has created more time for the business to interact with new prospective business people. 

Results

During the first six months the business has seen membership levels increase, revenue increase and attendance levels reach a new all time high.

Let’s work together

We work with clients from start-ups to global brands. If you’ve got a project, get in touch and we’ll get the ball rolling!

or call 01920 319118

Address
4 The Maltings
Stanstead Abbotts
Hertfordshire SG12 8HG