Cleaning Assurance is a high-end corporate cleaning specialist based in Hertfordshire. They were looking to develop a more corporate and high-end website to appeal to their ideal customers. The business owner is responsible for the sales and supporting the management team with the day-to-day operations and was interested in implementing an automated sales process to help attract a steady flow of qualified leads and allow a consultation booking to be made from the website.
To improve the brand and appearance to a more corporate feel without losing the personal and high level of service offering.
The cleaning services case study walks you through some of the strategies implemented by JumpDT
By addressing the brand and the colour palette to adopt a contemporary styled font, we were able to create a more stylised modern corporate appearance.
The team at JumpDT focused on creating a better customer journey and experience through the website by applying graphics that simplified the visuals. This enables visitors to navigate through the website to speed up and find what they are looking for. This also improved lead generation for Cleaning Assurance.
With a stronger call to action (CTA) and the inclusion of an automated appointment booking system, we created a very simple way for the customer to interact with the business.
Traffic was generated using Google Advertising campaigns that the team at JumpDT created. They were structured to achieve exposure within given locations and business sectors based on the Cleansing Assurance criteria.
We researched and implemented an appointment system called AppointmentCore.
As the owner was mostly road bound, we implemented Infusionsoft by Keap to manage the sales and marketing. We integrated the website, the appointment system and the client’s diary to create a fully automated top of the funnel that resulted in a highly effective lead generation process.
For appointments that were unsuccessful and/or didn’t convert into sales, we set up a monthly email newsletter to keep in touch and continue engaging with the lead.
The project JumpDT completed enabled the client to remain within the normal to day to day business operations whilst creating new appointments.
Additionally, content in the form of business related articles were published to the website on a weekly basis as well as LinkedIn to inform, answer questions, increase traffic to the website and generate potential leads.
The re-positioning and launch of a new website has created more conversions and several highly lucrative contracts have been won as a result
The email marketing case study explains the client’s challenge and how JumpDT worked with the client to implement a solution.
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