Cleaning Assurance is a high-end corporate cleaning specialist based in Hertfordshire. The business owner is responsible for the sales and supporting the management team with the day-to-day operations and the challenge was the time it took to manually deliver the end-to-end sales funnel. Including new lead follow up, sending sales quotes and managing contracts.
Implementing an automated sales process to help attract a steady flow of qualified leads and allow a consultation booking to be made from the website. With a stronger call to action (CTA) and the inclusion of an automated appointment booking system, we created a very simple way for the customer to interact with the business.
Traffic was generated using Google Advertising campaigns that the team at JumpDT created. They were structured to achieve exposure within given locations and business sectors based on the Cleansing Assurance criteria.
We researched and implemented an appointment system called AppointmentCore.
As the owner was mostly road-bound, we implemented Infusionsoft by Keap to manage the sales and marketing. We integrated the website, the appointment system and the client’s diary to create a fully automated top of the funnel that resulted in a highly effective lead generation process.
For appointments that were unsuccessful and/or didn’t convert into sales, we set up a monthly email newsletter to keep in touch and continue engaging with the lead.
The project JumpDT completed enabled the client to remain within the normal to day to day business operations whilst creating new appointments.